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The Omni Advantage is simple – we provide the services our clients want, nothing more and nothing less. Not every market is the same, not every medical practice, bariatric surgeon, plastic surgeon, otolaryngologist, etc. is the same. Why should online marketing companies only offer you one package without understanding your needs and desires?

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Why ‘Responsive’ Website Design

Responsive Web Design ExampleIt is evident that making your site mobile friendly is a must. Recent studies showed that 80 percent of internet users own a smartphone, while 89 percent of people admitted to searching a local business on their mobile device once a week. Not only are the people telling us that mobile website design is a must, Google really likes responsive website design. In fact, Google is now penalizing websites because websites are not responsive. While searching on your smartphone, you will now notice a “mobile-friendly” subheading with each search result. This is Google’s way of marking those sites that are mobile-friendly. These sites will outrank the non-friendly sites.

M-dot sites, mobile-friendly, mobile optimized, and responsive design. What is the difference between them? Why is it important?

M-dot sites pioneered the mobile market. Assuming you’ve spend time searching from your smartphone, you have almost definitely come across websites that are considered “m-dot” sites. M-dot sites are separate sites built on a sub-domain of the original site (i.e. “”). While these sites led the change in the beginning stages of mobile website designs, they have quite a few limitations and can also wreak havoc on your SEO. Some of our competitors have been charged thousands of dollars for these “additional” sites to be built. With every new tablet or mobile device that comes out, an m-dot site will need to be changed to accommodate the size of the screen. Many companies will charge more money to accommodate the new devices, and these additional fees can really add up.

Some of the issues with m-dot sites include:

  • Separate site requires double the work. Any changes to the main site will have to be duplicated on the mobile site (Our competitors often charge extra to make the same change for a mobile site).
  • Separate site requires double the work. Any changes to the main site will have to be duplicated on the mobile site (Our competitors often charge extra to make the same change for a mobile site).
  • New tablets and mobile devices means the mobile site will have to be re-coded to accommodate these devices and screen sizes.
  • M-Dot Sites are often over-simplified to adjust to navigation limitations on mobile devices.
  • Redirects upon device detection can cause users to become confused and lose their location on the site.
  • Sharing links between the mobile and main site can be problematic.

Mobile-friendly refers to a site that displays accurately between your desktop/laptop computer and a mobile device such as a smartphone (iPhone, Android) or tablets (iPad, Kindle). While it will appear smaller on a phone and may not work perfectly on a touchscreen tablet, a mobile friendly website will be perfectly functional, however, they are not user friendly. This method is not the ideal solution. Users will still exit a mobile friendly site if the text is too small to read, or the navigation is impossible to use.

A mobile optimized site is a far more advanced website. Mobile optimized means that the site will reformat itself for a list of handheld or tablet devices. Larger navigation buttons, reformatted content, and differently optimized images appear when the user is on an iPhone or other device. This is a much more user friendly display, but again, will not work on each new device. Thus, limiting to a small audience.

Responsive Website Design eliminates all of these issues, and offers a seamless feel to mobile navigation. With additional development, your main site can adjust to different screen sizes automatically, thus negating any additional work when new devices hit the market. By adding additional functionality to your main website, your site will automatically appear and function differently as the screen size changes. This maintains all of the great content that you worked so hard to create, and also maintains navigation throughout your entire website.

Google now estimates that more than half of all searches are performed on mobile devices. If you aren’t seeing it yet, you may soon see mobile organic search outperform desktop organic search. While Google doesn’t explicitly favor one method of mobile optimization over another in the rankings, the search engine does recommend using responsive design. Doing what your biggest referrer tells you to do seems like a no-brainer.

Responsive Web Design ExampleResponsive web design is a solution for today, tomorrow, and many years to come. As technology continues to change at a rapid pace, only responsive design keeps up. It meets the needs of all browsers, all devices, and all screen sizes. The other mobile-friendly options mentioned above depend entirely on today’s standards, or even yesterdays. If the technology changes, a mobile website can quickly become obsolete. While responsive design will certainly one day be replaced by something else, it has the most potential for longevity of anything available today.

There’s no longer a need to spend more money on a new website design for mobile devices, when your main website can do all of the work for you. Start out with the best, google’s best practices is the smartest place to start.

If you would like to learn more about Responsive Website Design and the benefits it offers over a traditional m-dot site, mobile friendly site, or mobile optimized site, Contact BigShotNow today.

BigShotNow creates world-class customized websites in beautiful Denver, Colorado. All of our work is done in house for you, and we do not subcontract to any other companies. We truly pride ourselves on the ability to keep our entire process, from design to development, optimization to customer service, right here in the USA.