Micro-site marketing is one of the most effective means of attracting new, targeted customers to your business. It allows your business to quickly establish a broad web presence that is precisely targeted at prospects for your main purpose. If you want to launch a new product or service, you’d want it to stand out from its parent brand. This is to ensure that your product or service would be able to stand on its own, especially if your parent brand is not that well known. This is also important if you’re launching it for a new target market. Micro-sites can help in this aspect. It’s an effective branding strategy to give your new product or service its very own website, focused on an audience you choose.
Micro-site marketing is a technique that utilizes a collection of smaller sites that are targeted at specific keywords, and for a specific geographical area. Because the micro-site is laser focused and optimized for a small set of keywords, it ranks quickly and begins to gain new visitors and leads for your business. It will also benefit your main site by referring traffic, as well as help to expand your overall web presence. Micro-sites will have a unique domain name, usually easy to remember. This is a great way to advertise on the radio, TV, or social media. People will find your product or service much faster and easier. By utilizing multiple micro-sites, in conjunction with your parent site, you can effectively drown out your competition in the rankings.
Because micro-sites are small, they are also relatively cheap compared to a complete overhaul of your existing website. This offers an inexpensive way to generate new leads and attract potential customers you may not have reached otherwise, but the homepage of your parent website is safe from overcrowding and online congestion. Many online users may visit and view your website but do you really connect with them? Offering too many choices on a single website can turn off online users and prompt them to just leave your website.
Micro-sites are also fast and easy. If you’re unhappy with your current website, we can build you a series of micro-sites to target your major lead generators, and you’re not waiting months to revise your existing site. Many of our clients have started with a micro-site, but after seeing the results from the effectiveness of the micro-site, revised their existing site shortly thereafter.
BigShotNow creates world-class, customized websites in beautiful Denver, Colorado. All of our work is done in house for you, and we do not subcontract to any other companies. We truly pride ourselves on the ability to keep our entire process, from design to development, optimization to customer service, right here in the USA.