Video Marketing for Your Business
What is Video Marketing?
This modern approach to marketing your business allows you to connect and interact with your target market/audience like never before. A short tutorial, introduction, or “how to” video can make a big impact on your Search Engine Optimization (SEO) and ultimately in your profits. Videos are able to deliver information to your target audience in an easy to digest format, maximizing your influence and digital reach.
Why Video Marketing for My Business?
Providing videos for your prospective and current customers is valuable for multiple reasons, below are just a few of those reasons outlined:
- Providing dynamic explanations for your services: Does your product address the needs of humans like no other? Explain that distinction in a video, and really help potential customers understand what sets you apart from the rest.
- Search Engine Optimization/Customer Acquisition: The search engines are always looking for the next big thing, and videos are it! Videos are slowly gaining weight and being featured above the organic results, and yet not many companies are taking advantage of video marketing; you could stand out in your market in a big way!
- Connection with the with the Company/Owner/Staff: Simply put, a more familiar face is a more trusted face. Allowing potential customers to “meet” or connect with your company in a video introduction or statement before ever making physical contact adds element of familiarity and trust, which is a priceless first impression.
- Video Tours of your Facilities: Did you work hard to create an inviting, relaxing environment for your business? Great, show it off! Video tours are engaging and informative and help get potential customers comfortable and acquainted with your beautiful office before they even set foot inside.
- Reputation Marketing: Let’s face it, reputation is everything now-a-days, and at the end of the day, it is the single most important factor when choosing where to spend your hard earned money. Capturing video testimonials of exceptionally satisfied customers to share with perspective patients is the next best thing to one of their friends giving you a recommendation.
How It’s Done
Now that you understand all of the incredible benefits to video marketing, you must be eager to get started…great! There are three basic steps to our process:
- Creative – During a brief initial meeting, we will discuss the goals of your video marketing campaign and how we will go about accomplishing those goals. Once we have a clear focus for the video(s), your team will collaborate with BigShotNow to create a script.
- Video Shoot – BigShotNow will shoot remotely or on location based on preference, budget, etc. The time frame for the video is based on the goals of the video and what the end result will be.
- Edit, Optimize & Upload – Once you have done your part, you can sit back, relax, and let us take care of the hard stuff. BigShotNow will edit, optimize for SEO, and post your video to both your desired location on your company website as well as YouTube.