Targeted Attention to Your Marketing Needs
BigShotNow is not just a name. Our goal is to increase your business and raise awareness of what you do, who you are and how you can deliver what consumers are looking for.
Most website companies avoid the subject of marketing altogether. At BigShotNow, marketing is our focus! That’s why our Advanced SEO package is standard with every site.
When you compare value Between BigShotNow and other SEO companies, you’ll find that our advanced website solutions will cost you less than trying to piece together a digital marketing solution on your own.
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.
Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a website web presence.
Search Engine Optimization and Internet Marketing
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Research is conducted to determine the search patterns of customers looking for your products and services. Based on these search patterns, a target keyword list is developed and your site is optimized to appear in the search results for those terms.
Building a website so that it is highly visible to the search engines is the first step in getting customers to your website. Promoting that website so that your customers find your site is the second part of a successful Internet marketing campaign. The ultimate goal is to drive targeted visitors that convert into leads and sales, and without a properly optimized website, you will have no visitors, and you will have no sales.
SEO ensures that your website is not just a billboard on an empty highway, it is a website that receives thousands of customers looking to buy your products or services.
Search Engine Optimized Website Content
Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. By properly constructing the site’s code, navigation, style elements and internal link structure the website becomes easy for the search engines to read, and helps them index your site for your target keywords.
Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
At BigShotNow, we understand the importance of website design and how it relates to Search Engine Optimization. We build all of our sites with SEO functionality in mind from day one so that your website will rank faster, reach out to your customers and help your business thrive.
Website Promotion for Search Engine Optimization
The final element of an effective Internet marketing campaign is website promotion. Your site is only as good as the number of people that can find it, and website promotion is the process that puts your site in front of more people that want to do business with you.
Website promotion is done with two primary goals in mind:
- Build links to your website that will make it rank higher in the search results.
- Create awareness of your business and drive traffic to your website through online referral networks and social profiles.
Links are the primary way that Google, Yahoo and MSN rank websites and categorize them. When a site has been “crawled” by the spiders, the search engine knows what the site is about based on the content of that website. However, the search engines have also come to value the links that point to a website, as they are considered to be “votes” for that websites validity.
In general, the more links, or “votes”, that point to your website, the better that website is going to rank. When those links are written with specific keywords as the link text, your site will begin to rank for those keywords. We build quality links from relevant websites that help your site rank higher for your target keywords, and drive targeted traffic to your website that will convert into lead and sales.
Drive Targeted Traffic
To get visitors to your website is one thing, but to get visitors to your website that are ready to buy your products and services is the difference between Internet marketing success and failure.
At BigShotNow we conduct thorough keyword research to discover those words and phrases that customers use when they are ready to buy your product. The end result is that your website visitors will stay on the site for longer, visit more pages, and complete a transaction more often, because they are on a website that satisfied their needs.
What can Search Engine Optimization do for My Business?
Contact us today and get a free site evaluation and proposal from one of our trained SEO professionals, and find out exactly how many visitors you may be missing. You owe it to yourself and to the success of your business to give us a call and review our proposal. It will be worth your time!