Is Your SEO Up To Date With The New Technology
How long has it been you set up or updated the SEO on your website? If you can’t even recall, it’s been too long. In this day and age, your digital marketing and SEO must be changing as frequently as the newest, coolest pieces of technology. Even if you updated your SEO last year, it is already time to go through and make adjustments to your marketing.
Let’s talk about the two of the hottest pieces of new technology on the market today. I’m sure you’ve heard of the Google Home or Amazon Echo. They are both essentially voice-activated home assistants, working off voice commands to answer questions and set your calendar. They can even search for places and products on the internet! Google Home and Amazon Echo are just short of being human. Your digital marketing needs to be set up properly to stay relevant as newer technologies gain popularity. Is your information set up in a way that technology, such as Google Home and Amazon Echo, can find your information fast and easy? If I’m ordering flowers for my sister, will your flower shop be the “Google Home chosen one”? You don’t want your company to be lost to time.
One aspect of SEO or digital marketing will not be enough to help you in the long run. Sure, it could assist you in jumping your website’s rankings fast, and I’m sure you would be ecstatic about that. But that’s not the main goal. The main goal is to get your site ranked in the top positions consistently. If you don’t invest in multiple aspects of digital marketing and SEO, your high ranking will be a short-lived success.
Step one is not as simple as it may seem. Before you can even start the basics of SEO, you need to have a true understanding of your business and your market. You might be tempted to say, “well, it’s my business, of course I know all the information I could ever need…” Unfortunately, this is seldom true. Every day, I talk with many different businesses to get a better understanding of their business and marketing needs…most of those businesses get stumped on the questions I ask. What is your #1 product or service right now? What is the highest grossing product or service you offer? What is the highest searched product or service out of the ones you offer? What demographic/geographical area do you want to target? These simple questions can stumble even some of the most seasoned business owners.
Your second step will execute the SEO basics. What are SEO basics, you ask? Title tags, meta descriptions for all pages (not just the home page), internal links, header tags, ALT tags, etc. all fall under the umbrella of the basics. Along with those other SEO basics, content is another huge component.I cannot stress enough how important content is to your digital marketing and SEO campaign.
Your second step will be to check all the content on your website. . Content is what allows search engines to learn about your business and the products/services you offer. For example, imagine you are trying to sell a high-end facial rejuvenating mask on your website, and the only sentence you have is “This high-end facial mask is the greatest mask in the world! You will want to keep using it day after day.” The search engines have no idea what this product does and why they should pull it up when a user searches “High-end anti-wrinkle mask.” Each page on your website and/or product pages must state what the product is and have the proper keywords throughout. Then, that page can be flagged when one of those keywords is searched.
Steps one and two are just as important as steps three, four, five, six and so on. I have highlighted steps one and two in the SEO basics to help you understand how important they really are. So let me ask you again: how long has it been since you set up or updated the SEO on your website? Are you sticking with the times or are you going to become lost because of it?